Bhutan believes that tourism, while affording the opportunity to visit helps promote a deeper understanding among people and strengthen ties of friendship based on a deeper appreciation and respect for different cultures and life styles. The objective of Bhutan Zangden tours is to foster a vibrant business by showcasing Cultural Heritage, History and Way of Life.

The tourism industry in Bhutan is founded on the principle of sustainability, environmentally & ecologically friendly, socially & culturally acceptable and economically viable. The Royal Government of Bhutan recognizes that tourism is a world-wide phenomenon and an important means of achieving socioeconomic development particularly for a developing country like Bhutan.

Unlike many other countries in the world, Bhutan has adopted a very cautious approach to growth and development of the tourism industry. It recognizes tremendous potential as a truly indigenous industry and the clear comparative advantages Bhutan enjoys, are compelling reasons to promote Bhutan as a High-End tourist destination in a manner which accords with the tenets of Gross National Happiness.